If you never heard the expression “Trashion Fashion” best getting used to it. The term was born in New Zealand around 2004 and is steadily growing. Though Stella McCartney might be a highly visible example of the new tendency to protect the environment by recycling and upcycling as much as possible, the trashion fashion movement is growing steady and even has its own organisation, Trashion Fashion, that gives courses, assistance and has a series of productions they will happily share with you if needed.
In the meantime, let’s enjoy Stella MaCartney glamorous version, surely better than the DIY version we can produce at home and most certainly more expensive.
Stella McCartney, long an advocate for ethical fashion, has been busy over the last several months trying to drive the industry away from a take-make-waste model; the luxury label recently announced plans to use Parley for the Oceans’ recycled plastic yarn and Aquafil’s ECONYL® fiber in its line of shoes, accessories and outerwear. In its latest bid to call attention to the cause, the vegetarian brand has shot its entire Autumn/Winter 2017 campaign on a landfill site on the Eastern Coast of Scotland.