FTC’s Dismal Twitter Advice Session about Proper Disclosure for Influencers

The ongoing meteoric rise of influencer marketing raised questions about consumer protection and the need for clear disclosure rules.
So, naturally, the FTC decided to look for influencers in their natural element:Influencer Disclosure FTC Twitter!
As everyone knows Twitter, with its 140 character limit, is the best possible platform to communicate well-crafted policies and answer pointed technical questions …

That is if you can be bothered to answer at all!
On September 20, the FTC (Federal Trade Commission) held an informal advice session on Twitter aimed at answering influencers’ question about the applicable disclosure for the products they promote.

Five days later, some of the questions asked by participants are still unanswered…

However, the day after the session, the FTC realized that their mastery of Twitter communication might have led to some confusion with their readers. So, helpfully, they posted this Tweet that leads to no thread

It seems that they then understood the absence of thread, so they helpfully neglected to erase the misleading tweet before proceeding to post the following salvo


It seems that, rather than attempting to give lessons to influencers, the FTC would do well taking some from them. Including about how to structure their website guidance page about endorsements in which one needs to get utterly lost in a stream of randomly listed FAQs in the vain hope to find a clear answer to their query.

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