The 3 types of organic micro-influencer engagement

The 3 types of organic micro-influencer engagement

As the hype of influencer marketing is followed by its more efficient successor micro-influencer marketing, marketers need to know what to look forward to when migrating to this new leading domain in online marketing and fully understand what are the main 3 types of...
How to reach Gen Z through influencers marketing

How to reach Gen Z through influencers marketing

Influencer marketing is already a must for any potential audience as 32% of internet users will use an ad blocker in 2017 (eMarketer) 90% of consumers trust peer recommendations. Only 33% trust ads (Nielsen) 40% of millennials say that their favorite YouTuber...
How to Create Sustainable Marketing for SMBs

How to Create Sustainable Marketing for SMBs

Sustainable marketing is the holy grail of online marketing. You have your business up and running and need clients? Without clients, your business, no matter how valuable, is unfortunately worthless. So you need sustainable marketing… Yet, what are the most efficient...
Influencers Be Aware!

Influencers Be Aware!

Snapchat might very well be next new new thing in influencer marketing! Even for micro-influencers! Lately, Snapchat has been on update on steroid mode. After May’s addition of Limitless Snaps that enables infinite duration for snaps and June’s new Snap Map, SnapChat...