Until recently, almost only select influencers directly invited by
The Audience Analysis Report contains all the information you need to make an informed decision about the influencer’s relevance for your brand.
So let’s see what the audience analysis report contains:
Directly below the influencer’s picture and handle, you will find the 4 most important results:
Audience Credibility, Followers, Likes per Post and Comments per Post.
Here is an explanation of the meaning of each of these scores:
Audience credibility: The most critical score of all. Audience credibility score should be above 90 to ensure that the influencer’s influencers followers are genuine.
This means that they are actual human beings who chose to follow a specific influencer.
Unfortunately, there are also non-genuine followers. Those are either bots or bought followers.
Bought followers: Some wannabe influencers are artificially beefing up their audience by buying followers. Though those bought followers might be actual humans, they likely to use various technological loopholes to lie about their location and other data. They are also not actually following the “influencer” and will get no real exposure. They might also be bots.
Bots: The word “bots” is short for virtual robots. This means that artificial profiles are created for various reasons, and are largely used by data collection entities and by marketing agencies. As influencers gain in popularity, they will inevitably collect a number of bots followers, through no fault of their own.
Reading the Audience Credibility Score:
100-95: Perfect score. Go for it!
95-90: Excellent score. Go for it!
90-85: Good score. Expect mild exposure
85-80: Poor score. Expect low exposure
79 and below: Fail score. Avoid
We are working on a system that will enable you to block influencers that have a score below a level of your choice from placing bids on your items. In the meantime, we strongly advise you to pay extreme attention to the Audience Credibility score before accepting a bid.
Counts the total number of followers, including bought followers and bots. This gives an indication of the size of the audience.
Likes per Post:
Averages the number of likes per post across the last 30 to 100 posts. The number of last posts taken into account is calculated according to a number of factors such as the age of the account, the growth rate of the account and other such considerations.
Likes per Comments:
Averages the number of comments per post across the last 30 to 100 posts. The number of last posts taken into account is calculated according to a number of factors such as the age of the account, the growth rate of the account and other such considerations.
Scrolling down the screen, under the Audience Overview, you will see other relevant data
First, you will see a list of the influencer’s audience main interests
This is calculated by averaging data collected about the audience’s searches on Internet, so the data is only covering the portion of the audience that has disabled their privacy settings on search engines and does not cover the entire audience of the influencer. It is given as an indication of the trends among the influencer’s followers.
Then comes the gender percentage.
Quite simply, this shows how the influencer’s audience is divided between men and women.
For fashion and accessory brands, it is important to know
The graph shows how different age groups are split across the influencer’s audience, as well as the gender split within each age group
This shows where the bulk of the influencer’s audience is located, with a city repartition for the 2 major countries where their audience is most concentrated.
This data is particularly relevant for brands aiming at a geographically defined audience.
This ends the analysis of the influencer’s audience.
Below, you will find more information about the influencer’s habits on Instagram
This shows who, among the people who like posts posted by the influencer, have the largest audience
This shows who, among the people who follow the influencer, have the largest audience
This shows the hashtags most used by the influencer when posting. It gives an indication of what the influencer main topics are
This shows which fellow influencers are mentioned by the influencer and in what proportion.
That is all.
You are now ready to accept or reject bids with the full understanding of the implications!
Want to maximize your Influencers Tagline impact with Bartr read about The Importance of the Tagline!