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Bartr has just launched its new app version! The new version contains features that influencers love so they are flocking in!

Until recently, almost only select influencers directly invited by Bartr were placing bids on your products. Now that Bartr’s popularity is growing, more and more influencers are signing up without being invited. As more and more influencers are joining in, selecting the most efficient one for your brand is paramount.

The Audience Analysis Report contains all the information you need to make an informed decision about the influencer’s relevance for your brand.

So let’s see what the audience analysis report contains:

Directly below the influencer’s picture and handle, you will find the 4 most important results:
Audience Credibility, Followers, Likes per Post and Comments per Post.

Here is an explanation of the meaning of each of these scores:

Audience credibility: The most critical score of all. Audience credibility score should be above 90 to ensure that the influencer’s influencers followers are genuine.
This means that they are actual human beings who chose to follow a specific influencer.
Unfortunately, there are also non-genuine followers. Those are either bots or bought followers.

Bought followers: Some wannabe influencers are artificially beefing up their audience by buying followers. Though those bought followers might be actual humans, they likely to use various technological loopholes to lie about their location and other data. They are also not actually following the “influencer” and will get no real exposure. They might also be bots.

Bots: The word “bots” is short for virtual robots. This means that artificial profiles are created for various reasons, and are largely used by data collection entities and by marketing agencies. As influencers gain in popularity, they will inevitably collect a number of bots followers, through no fault of their own. 

Reading the Audience Credibility Score:
100-95: Perfect score. Go for it!
95-90: Excellent score. Go for it!
90-85: Good score. Expect mild exposure
85-80: Poor score. Expect low exposure
79 and below: Fail score. Avoid

We are working on a system that will enable you to block influencers that have a score below a level of your choice from placing bids on your items. In the meantime, we strongly advise you to pay extreme attention to the Audience Credibility score before accepting a bid.

Followers:
Counts the total number of followers, including bought followers and bots. This gives an indication of the size of the audience.

Likes per Post:
Averages the number of likes per post across the last 30 to 100 posts. The number of last posts taken into account is calculated according to a number of factors such as the age of the account, the growth rate of the account and other such considerations.

Likes per Comments:
Averages the number of comments per post across the last 30 to 100 posts. The number of last posts taken into account is calculated according to a number of factors such as the age of the account, the growth rate of the account and other such considerations.

Scrolling down the screen, under the Audience Overview, you will see other relevant data

First, you will see a list of the influencer’s audience main interests

Audience interest

This is calculated by averaging data collected about the audience’s searches on Internet, so the data is only covering the portion of the audience that has disabled their privacy settings on search engines and does not cover the entire audience of the influencer. It is given as an indication of the trends among the influencer’s followers.

Then comes the gender percentage.

Gender Percentage

Quite simply, this shows how the influencer’s audience is divided between men and women.

For fashion and accessory brands, it is important to know that female influencers with a high proportion of alluring pictures will typically have over 75% male followers, sometimes as high as 90+. This is actually a positive factor for all products guys might want to buy for their girlfriend, though it might be less positive for items women typically buy for themselves.

 

Age Repartition

 

 

 

 

The graph shows how different age groups are split across the influencer’s audience, as well as the gender split within each age group

 

Geographical repartition

This shows where the bulk of the influencer’s audience is located, with a city repartition for the 2 major countries where their audience is most concentrated.

This data is particularly relevant for brands aiming at a geographically defined audience.

This ends the analysis of the influencer’s audience.

Below, you will find more information about the influencer’s habits on Instagram

Top Likers  

This shows who, among the people who like posts posted by the influencer, have the largest audience

Top Followers

This shows who, among the people who follow the influencer, have the largest audience

Top Hashtags

This shows the hashtags most used by the influencer when posting. It gives an indication of what the influencer main topics are

Top Mentions

This shows which fellow influencers are mentioned by the influencer and in what proportion.

That is all.

You are now ready to accept or reject bids with the full understanding of the implications!

Start Now!

 

Want to maximize your Influencers Tagline impact with Bartr read about The Importance of the Tagline!

 

 

 

 

 

 

 

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