FTC’s Dismal Twitter Advice Session about Proper Disclosure for Influencers

The ongoing meteoric rise of influencer marketing raised questions about consumer protection and the need for clear disclosure rules. So, naturally, the FTC decided to look for influencers in their natural element: Twitter! As everyone knows Twitter, with its 140...
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Macro-influencers vs. Micro-influencers: What is best for YOU as a small business?

The days of one size fits all are long gone and today, marketing is more a question of skills than of big bucks. That means that, even when adopting influencers marketing, the best performing advertising technique today, knowing how to choose between macro-influencers...
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Decembers Top Hashtags

Tip for Product Photography

Tips for Product Photography

New Camera Accessories

Trashion Fashion Goes Glamour

Trashion Fashion Goes Glamour

If you never heard the expression "Trashion Fashion" best getting used to it. The term was born in New Zealand around 2004 and is steadily growing. Though Stella McCartney might be a highly visible example of the new tendency to protect the environment by recycling...

What is Sustainable Fashion?

What is Sustainable Fashion?

What exactly is Sustainable fashion? As with all growing trends, the meaning of new expressions and concepts are relatively fluid. So when people talk about sustainable fashion, they do not always refer to the same concept. Some swear that the expression "sustainable...

Macro-influencers vs. Micro-influencers: What is best for YOU as a small business?

The days of one size fits all are long gone and today, marketing is more a question of skills than of big bucks. That means that, even when adopting influencers marketing, the best performing advertising technique today, knowing how to choose between macro-influencers...
Read More

FTC’s Dismal Twitter Advice Session about Proper Disclosure for Influencers

The ongoing meteoric rise of influencer marketing raised questions about consumer protection and the need for clear disclosure rules. So, naturally, the FTC decided to look for influencers in their natural element: Twitter! As everyone knows Twitter, with its 140...
Read More